Search Engine Optimisation
Why Search Engine Optimisation Is No Longer Optional. It’s Essential.
Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
For Website Promotion, is 3 the Magic Number?
I am meeting an increasing number of business owners in my marketing practice who are confused about Website Promotion. At first glance, they appear to have been ‘mis-sold’ websites. Or … Read more