Marketing Strategy
The Macro Environment and Your Marketing Strategy
The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. … Read more
Introduction to Developing a Marketing Strategy
In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. … Read more
Why You Need a Marketing Strategy
When we start talking about marketing and strategy, people start to look worried. It’s unsurprising, because the terminology used to describe strategy comes from warfare, going back to at least … Read more
Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving
When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
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