Email Marketing Essentials for Success
In Email Marketing, as in Life, Timing is Everything
Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be … Read more
Email Marketing is More Than Just Your Newsletter
When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more
Your Subject Line = Your Sales Pitch
In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, … Read more
How to Get Your Email Marketing RITE
Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or … Read more
How to get your Email Marketing RITE Video
Email marketing still gives the best ROI for your marketing spend at 40:1. But it isn’t always plain sailing. Even when you’ve picked your Email Marketing Software (EMS) and your … Read more