Customer Segmentation
Segmentation Strategies for Data Poor Email Marketers
How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they … Read more
Supercharge Your Segmentation Strategy with Buyer Personas
One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can … Read more