Content Marketing
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should … Read more
Are your Goals ‘SMART’ Enough for Social Media Success?
In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more
Get the Right Message and Get Their Attention
Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more
How To Measure Your Content Marketing Success
In The Seven Habits of Successful Content Marketers series, we have looked at many ways you can succeed with creating, sharing and monetising content. Now it’s time to look at … Read more
Dominate Your Niche With Content Marketing
In the last blog, we looked at how you can earn money while you sleep with your content marketing. Now it’s important to find your niche, ideally the smaller the … Read more
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