B2C
Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving
When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more
Get the Right Message and Get Their Attention
Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but … Read more
How You Will Know the Right Time for Your Customers on Social Media
In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the … Read more
Know the Right Place for Social Media Success
In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can … Read more