Category:
Marketing Strategy
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can you ever focus on your goals, make decisions about the best (of many) courses of action and ultimately achieve them? I’m a bit ‘old-school’ and … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing new technology? Well, welcome to a really BIG club! In my industry, Marketing & Communications, the rate at which online platforms are developing is literally … Read more