Category:
Digital Marketing
How to get your Email Marketing RITE Video
Email marketing still gives the best ROI for your marketing spend at 40:1. But it isn’t always plain sailing. Even when you’ve picked your Email Marketing Software (EMS) and your mailing lists are set up, you still need to plan what you’re going to write. In this video we show you new ways to get … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not let your customers lead the way. Where are they actively using Social Media? Where are they looking, following, liking? They may not look like they’re … Read more
For Website Promotion, is 3 the Magic Number?
I am meeting an increasing number of business owners in my marketing practice who are confused about Website Promotion. At first glance, they appear to have been ‘mis-sold’ websites. Or have they? They have bought new websites but are often unaware of the necessity of website promotion. There is no SEO (Search Engine Optimisation) included … Read more