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Blog
Why your Sales Team holds the key to Content Marketing Video
Sales and content marketing? What do the sales team have to do with content marketing? Or customer services? Or your service and site engineers, for that matter? Your marketing team may have the customer data you need to market to the people on your database. But do they have the real customer insights you need … Read more
How to get your Email Marketing RITE Video
Email marketing still gives the best ROI for your marketing spend at 40:1. But it isn’t always plain sailing. Even when you’ve picked your Email Marketing Software (EMS) and your mailing lists are set up, you still need to plan what you’re going to write. In this video we show you new ways to get … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It enables you to attract prospects (visitors) to your website and then guide them through the sales pipeline, with a set of prompts or messages designed … Read more
Why your Email Marketing is failing – and how to fix it Video
Email marketing is one of the best conversion tools around and your mailing lists can become your biggest asset. For every £1.00 you spend on email marketing, you get a return of £40.00 or more. But what if you don’t have great contact data and big mailing lists? What if you don’t know enough about … Read more
Content Marketing is the Future
Why Content Marketing is the Future (for now at least) 1. Web 2.0 and User Generated Content (UGC) 2. Digital Media and Deregulation 3. Google and the Hummingbird algorithm Web 2.0 and User Generated Content (UGC) I first studied marketing with the Open University in Prague in 1996. I was running my own business as … Read more
Business Influence in the Social Media Age
I recently took part in a marketing masterclass at Oxford Brookes University led by Mark W Schaefer and Ana Silva O’Reilly. The topic was Business Influence in the Social Media Age, presented by Mark W Schaefer and Ana Silva O’Reilly. We all have multiple sources of inspiration – text books, teachers, broadcaster, writers… well now … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not let your customers lead the way. Where are they actively using Social Media? Where are they looking, following, liking? They may not look like they’re … Read more
Unleash your Hidden Talents and Achieve Greater Success
Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in my marketing consultancy who are keen to grow their businesses and succeed. Naturally. They are invariably a talented, hardworking and enthusiastic bunch. So where’s the … Read more
For Website Promotion, is 3 the Magic Number?
I am meeting an increasing number of business owners in my marketing practice who are confused about Website Promotion. At first glance, they appear to have been ‘mis-sold’ websites. Or have they? They have bought new websites but are often unaware of the necessity of website promotion. There is no SEO (Search Engine Optimisation) included … Read more