Category:
Blog
Get the Right Message and Get Their Attention
Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but the modern consumer is egocentric, and truly only cares about themself. They care about what they are trying to achieve and what matters most to … Read more
How You Will Know the Right Time for Your Customers on Social Media
In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the right time for your customers on social media? For your customers, time may be a movable feast. Showing up at the ‘right time’ is therefore … Read more
Know the Right Place for Social Media Success
In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your customers lead the way. If you want to know the ‘right place’ on social media, here are three questions to ask yourselves: Where are your … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re a tiny company or giant corporation: your choice of social media platforms, type of content and timing will be specific to you and your target … Read more
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the type of company, your marketing team are trying hard to understand what your customers are after. However, they’re not customer-facing and don’t spend time with … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In the latest blog on how your sales team can support your content marketing, we look at the importance of buyer personas and the valuable customer … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or personae) or customer avatars, it’s never too late to develop them. If you work in marketing or closely with marketing colleagues you will know that … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what customers need to find (see, read, watch, listen to) to move them on to the next stage in the customer journey. Marketers are seldom customer-facing … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type of customer wants. In this blog series we look at how to harness what the sales team knows about your customers and what they really … Read more
How To Measure Your Content Marketing Success
In The Seven Habits of Successful Content Marketers series, we have looked at many ways you can succeed with creating, sharing and monetising content. Now it’s time to look at how you can measure and assess the impact your content is having on your target audiences. So what will your dashboard include? Habit #7: Measure … Read more