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Blog
Rebuild Your Lists Post-GDPR: Offline Data Collection
Offline Data Collection In your business you’ll have a lot of data: emails that you’ve sent and information the accounts team has about customers. You may have collected business cards that you’ve never added to an Excel spreadsheet or uploaded to email software, and the people who gave you those cards have never been communicated … Read more
Build Your Mailing List: How to Collect Data Online Post-GDPR
How to Collect Data Online Post-GDPR it’s even more important that you know how to collect data online in line with regulation. There are various ways of doing this. 1.Website Sign Up – One method is a sign-up sheet and a good one is easy to see and find, appears on every page but isn’t obtrusive … Read more
How to Manage Contact Data and Stay on the Right Side of GDPR
It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data collection is done properly, though, it makes a huge difference to the quality of your email lists, your marketing budget and the success of your … Read more
GDPR Impacts More Than Just Your Email Marketing
GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts more than just your email marketing – it will apply to our ‘business to business’ activity in the same way as ‘business to consumer’ communications – … Read more
Why Your Email Marketing is Failing and How to Fix It
In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of the biggest problems that businesses have with their email marketing is that they start in the wrong place. We’ve all done it – you’ve got … Read more
To Pay or Not to Pay… for Facebook Advertising
Previously, we answered the question, Should You Ever Pay for Social Media Advertising? In this article we explore the advantages and disadvantages of Facebook advertising. It is so easy to start advertising on Facebook but how can you apply it to your business marketing and avoid the pitfalls? Facebook is pretty much unavoidable! Over two … Read more
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should be paying for social media advertising. Many of you have been using social media for a number of years and can’t believe how much things … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. The rise and rise of the smartphone and ‘mobile first’ strategies has meant that your customers expect to find you on their mobile phone. Sure, … Read more
Are your Goals ‘SMART’ Enough for Social Media Success?
In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have SMART goals for your social media if you don’t want to be a ‘busy fool’. It is an excellent digital communication channel but requires time, … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your social media profiles and build your social media following. There are two sides to the audience building argument. One side will tell you to focus … Read more